Streamlining Customer Journey with a BigCommerce Development Agency

In digital commerce, businesses strive to deliver superior customer experiences. A key player facilitating this is BigCommerce, an eCommerce platform used by businesses globally. Particularly, the headless commerce model offered by BigCommerce is revolutionizing how online businesses operate. This article delves into how a BigCommerce headless commerce solution can enhance customer journeys through headless commerce development.

Understanding BigCommerce Headless Commerce

BigCommerce is a leading eCommerce platform that allows businesses to create online stores, streamline business processes, and enhance shopping experiences. Particularly, BigCommerce’s headless commerce model is a game-changer, as it allows seamless integration of the frontend and backend portions of a website via APIs.

But what is BigCommerce headless? Headless commerce is a model where the frontend presentation layer (the “head”) is decoupled from the backend commerce functionality. This separation empowers businesses with the flexibility to control and customize their frontend experience without compromising the robust backend functionalities provided by BigCommerce.

BigCommerce Development

Why Choose a BigCommerce Development Agency for Headless Commerce?

Selecting a BigCommerce development agency for creating a headless commerce platform can be a strategic move. These agencies are well-versed in BigCommerce app development services and can effectively leverage the platform’s API-driven capabilities to deliver unique and engaging frontend experiences.

Here are a few reasons why you should consider partnering with a BigCommerce development agency for your headless commerce journey:

  • Customization: A BigCommerce development agency can customize your website to match your business requirements, ensuring your storefront stands out from the crowd.
  • Scalability: With the headless model, an agency can help scale your business by integrating multiple digital touchpoints such as mobile apps, social media channels, and marketplaces.
  • Performance: By decoupling the frontend from the backend, the agency can enhance site speed and performance, improving conversions.
  • Security: BigCommerce provides robust in-built security features, including PCI-DSS compliance and secure customer data management. A development agency can effectively leverage these features in a headless setup.
  • SEO-friendly: With improved site speed and performance, your website will likely rank higher in search engine results, driving more organic traffic to your store.

Key Features of Headless Commerce BigCommerce

The headless commerce model offered by BigCommerce is packed with features designed to enhance the overall shopping experience. Here are some notable ones:

  • UX/UI Selection: You get the flexibility to select your preferred frontend, making your website genuinely headless.
  • API Speed & Availability: BigCommerce offers over 100 API endpoints and supports over 400 API queries per second.
  • Omnichannel Capabilities: Businesses can sell across various marketplaces and social media channels from a unified dashboard.
  • Compliance & Security: Businesses can leverage all the security and compliance benefits of BigCommerce, including detailed developer documentation for establishing standards.
  • SEO Optimization: Decoupling frontend and backend enhances site speed, significantly influencing search engine rankings.
  • Multi-Storefront Management: Headless BigCommerce allows businesses to control multiple storefronts from a single place.

Powering Frontend Frameworks with BigCommerce

BigCommerce’s headless architecture supports various frontend frameworks that can help create a seamless customer experience. The choice of the framework depends on the specific requirements of your business. Here’s where a BigCommerce development agency can assist in choosing the right framework that aligns with your business goals.

Content Management System (CMS)

A CMS allows businesses to build and manage websites and store all web content in one location. It uses dynamic templates and themes for quick updates, ensuring strong team collaboration. With an API-first approach, you can deploy a CMS to manage and sell content, engaging with your customers like never before.

Digital Experience Platforms (DXP)

DXPs enable businesses to create, manage, distribute, and optimize content-driven digital experiences throughout the customer journey. You can choose a DXP that works efficiently with various technology stacks to make your frontend stand apart.

Advantages of Implementing Headless Commerce BigCommerce

Adopting the headless approach with BigCommerce can bring numerous advantages to your business. Here’s how:

  • Innovative Technology: You can leverage the benefits of a SaaS eCommerce platform built on MACH principles that meet today’s needs with ongoing innovations.
  • Market Domination: Stay ahead of your competition by delivering a top-notch storefront that promotes conversions.
  • Ownership and Customization: Own a decoupled storefront and customize it according to your business needs.
  • Flexibility and Stability: Scale your business without worrying about coding, optimization, or adaptability to multiple digital channels.
  • Multi-Storefront Management: Manage multiple stores to establish your brand’s credibility.
  • Omnichannel Capabilities: Sell anywhere and everywhere, creating a seamless experience across various channels.
  • Improved Customer Experience: Create an intuitive interface with more control over the platform’s design and user experience.
  • Business Growth: Improve sales with an omnichannel approach, creating brand visibility and using omnipresent marketing strategies to meet targets and enhance business outcomes.
  • Quick Testing: Decoupling the head from the body allows web developers to test the frontend layers easily without any intervention from the backend.

Challenges in Implementing Headless BigCommerce

While headless commerce BigCommerce offers numerous advantages, it’s also essential to understand its shortcomings. Here are a few challenges you might face:

  • Hosting Checkout on BigCommerce Domain: Regardless of whether you go headless or not, BigCommerce requires you to host your checkout on its domain.
  • Developer and Design Bandwidth: Building a headless store requires significant effort from your development and design team.
  • High Initial Setup Costs: The initial setup of a headless BigCommerce store can be expensive, especially if you need to hire developers and web designers.
  • Management of Multiple Systems: With a headless approach, you must manage multiple systems to maintain your website.
  • Requirement for a Third-Party Analytics Platform: Once you upgrade to a custom frontend, you’ll lose access to BigCommerce’s analytics, necessitating the addition of a third-party analytics platform.
  • Rebuilding Plugins: Any plugin running on both the frontend and backend will require adjustments if it doesn’t already have a developed API, necessitating custom development work to rebuild the plugins.

Steps to Implement Headless Commerce BigCommerce

So, how do you go headless with BigCommerce? Here are the steps:

  • Sign up with BigCommerce and fill in your details to open a store.
  • Customize your store, including updating your store settings and choosing a theme.
  • Create a product page, list all your products, and fill in your product details.
  • Set up your shopping cart and checkout pages.
  • Finally, test your setup to ensure everything is working as expected.


In conclusion, leveraging the services of a BigCommerce development agency can help businesses significantly enhance their customer journeys through headless commerce development. If you’re considering going headless with BigCommerce, remember to weigh the pros and cons and choose a reliable development agency to guide you through the process. With the right strategy and execution, you can significantly boost your business’s growth and customer satisfaction.