The social networking site of Facebook has emerged to be one of the most used platforms for the purpose of online marketing. Launching of contest in this platform has yield fruitful results for the marketers. However, due to the dynamic nature of the user behavior, the strategy behind construction of the challenge always keeps changing. Here are some ways to create a competition that is effective and efficient.
Creating of goal
Make sure that you identify the purpose of your campaign. There are different reasons for which this procedure is used. If you are clean on your idea, then you can be sure to achieve befitting results.
A fixed budget
It is one among the most important things to consider. Make sure that you have set a budget for your campaign. Keep your budget flexible. It will help you to incorporate such apps that will help you in getting good result. However, do not stretch your budget to an uncomfortable level.
Exploring the mobile platform
In the present time, the use of the Smartphone has accelerated the use of the mobile platform as one among the primary source for internet access. Thus, make sure that the campaign you are constructing is mobile platform friendly.
Abide by rules
There are different rules and regulations involved in the process of creation of the campaign. Make sure that you read each of the rules in a thorough manner. It will help you in avoiding any unnecessary hassle.
Simplicity is the key
You may be tempted to include a lot of aspects in the Facebook contest. However, hold back your temptation and keep the contest simple. It will attract viewers and also retain their attention.
Promote the contents
Your page may have huge fan following. However, it is not tough for your contest to fall in the crack and miss the destination. Thus, you need to take initiative to promote your contest. You can also take the help of the advertisement feature offered by Facebook. Also, promote it outside the arena of the social media site.
Creation of Hashtag
The role of Hashtag in the present time is quite crucial. It will help you in the promotion of your contest in other channels with ease.
Have a consistent approach
Conducting one contest will not help you in reaching your goal. Thus, you need to be persistent in your approach. Make sure to conduct many contests. Set a regular period for conducting the contest again. It will also keep you targeted audience engaged.
Be subtle in asking information
During your contest, you can get information of the audience. It will help you in increasing your client base. It will also help you in lead generation. However, while asking for the information from the users maintain subtle approach. Moreover, for additional information keep a small reward attached with the contest.
Importance of feedback
You need to be sure to have regular follow-up of the contest through feedback. It will help you in creating a positive image of the company in front of the audience. They will feel motivated, and this also has a personalized touch. Thus, they will be inclined to have positive notion about your business.
Image credits to : Robert Scoble