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Social networks can be powerful tools to boost the presence of a website, a brand or business. However, it is also a fact that mismanagement of social media or the so-called Social Media Marketing strategy can equally become a double-edged sword that in the end ends up being counterproductive for the company. We are in an era in which the Internet is full of false Community Managers, people who proclaim themselves to be experts in social networks, but do not fully understand social media. Their knowledge is limited to little more than...

As the fourth quarter of 2017 quickly approaches, it is evident that there are several trends that have been shaping the social media landscape this year – and continue to do so. For businesses and individuals understanding these trends could make a world of difference, especially in terms of their potential to improve both reach and engagement. While there are numerous trends that have surfaced on social media in 2017, the six that have are shaping it the most are: Live video Towards the latter part of last year live video was already...

The digital marketing industry is expanding worldwide and is set to grow with its achievement in 2017. Some social networks already point the way forward. In this post, we will list some significant trends that we are experiencing for this year. In 2016 we saw augmented reality gain visibility with the game Pokémon Go, this strategy is now further exploring by the brands in going forward. Nine out of ten organizations are present in social networks with a corporate profile; almost 50% have a company blog or micro blog and share multimedia...

Do you want your customers to reach you quickly, directly and with a genuine interest in what you have to offer? Knowing how to do  Instagram marketing can change the view of your business in social media. If you are interested in this, continue reading as you will learn why this network is so valuable and how you can fully exploit your resources. Instagram has proven to be a true marketing opportunity, especially for small businesses. The big reason is that it is designed to be used primarily on one’s cell phone. This means it is in...

One of the main and most strategic activities of your Community Manager in regard to their management of social networks is to monitor the company’s brand on social media and other digital channels. In this article, we will review: what is social monitoring, benefits of this monitoring, digital channels that the social media manager should use for monitoring and what tools or software can be used to monitor your company’s brand on social networks. What is Monitoring of Social Networks? When the Community Manager or other persons in...