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The digital marketing industry is expanding worldwide and is set to grow with its achievement in 2017. Some social networks already point the way forward. In this post, we will list some significant trends that we are experiencing for this year. In 2016 we saw augmented reality gain visibility with the game Pokémon Go, this strategy is now further exploring by the brands in going forward. Nine out of ten organizations are present in social networks with a corporate profile; almost 50% have a company blog or micro blog and share multimedia...

Do you want your customers to reach you quickly, directly and with a genuine interest in what you have to offer? Knowing how to do  Instagram marketing can change the view of your business in social media. If you are interested in this, continue reading as you will learn why this network is so valuable and how you can fully exploit your resources. Instagram has proven to be a true marketing opportunity, especially for small businesses. The big reason is that it is designed to be used primarily on one’s cell phone. This means it is in...

One of the main and most strategic activities of your Community Manager in regard to their management of social networks is to monitor the company’s brand on social media and other digital channels. In this article, we will review: what is social monitoring, benefits of this monitoring, digital channels that the social media manager should use for monitoring and what tools or software can be used to monitor your company’s brand on social networks. What is Monitoring of Social Networks? When the Community Manager or other persons in...

Mark Zuckerberg, the founder of the popular social networking platform known as Facebook has just confidently announced that he has a 10-year plan for Facebook. There are certainly some exciting new changes that will be going on for the site over the next few years and Zuckerberg has just instilled confidence in users worldwide with the plans he has announced. These changes are sure to bring Facebook to the forefront of cutting technology, making the most of the constantly advancing devices that are readily available on the market. ...

People who connect with family and friends through a social media site such as Facebook do so to keep up with what is going on in his or her life.  However we have all seen the daily posts from those people that we just want to delete and “unfriend” that person.  Here are some of the Facebook statuses that should no longer be allowed and should just go away. ...